Product Aesthetic Form
Bill's philosophy of product aesthetic form design (the exterior form design and styling of a product) is based solely on geometric forms. He is also a strong believer that engineers, and others, can learn product form design competently. The traditional "owner" of this area of design has been the field of industrial design for decades ever since its emergence in the 1920s. However, as that discipline is shifting to more digital interaction design, Bill believes that a dedicated segment of engineers can learn and execute good visual product form design quite well and need not always rely on industrial design for this. Even so, engineers trained in this area will also be better able to successfully collaborate with industrial design on product design projects, a current problem area in product development.
Bill’s paper about this subject, presented at the INTERNATIONAL CONFERENCE ON ENGINEERING AND PRODUCT DESIGN EDUCATION 6 & 7 SEPTEMBER 2018, DYSON SCHOOL OF DESIGN ENGINEERING, IMPERIAL COLLEGE, LONDON, UNITED KINGDOM, can be accessed by clicking here: Bill's paper.
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