ROI: Return On InnovationTM
Tools, Tactics & TalentTM for Implementing World-Class Product DevelopmentROI: Return On InnovationTM by Bill Dresselhaus, a veteran product designer and design manager, is a revision and reorganization in an Apple® iBook® format of the original ROI book first published in a paper edition. It is a valuable resource for designers, engineers, managers, business professionals, and entrepreneurs, as well as for students and instructors in these disciplines. ROI has also been used in university courses at a number of international venues.
Sample pages of ROI: Return On Innovation are available in the Apple Book Store. The design and content of ROI is like an innovation cookbook, with images of the "food" and tantalizing, visualized "recipes" for getting there. Consequently it has been designed more like a modular product—a micro-learning communication vehicle—designed, developed and produced to meet a specific set of user needs. Its development has hopefully followed the very principles and processes described within the book itself. Each Page is a single self-contained verbal and visual depiction of a Key Principle or Example. The page layout has been designed for easy navigation of desired information with minimal text and maximum visualization.
To review the Apple iBook edition of ROI: Return On Innovation in the Apple Book Store, get a sample of it, see a few pages, or to purchase and download it, please click this link: ROI: Return On InnovationTM.
The following are comments on ROI from notable reviewers...
"Bill's new book is ORIGINAL, COOL, DIFFERENT & IMPORTANT! I wholeheartedly endorse it. Bill is 'riding the wave' with this 'design-innovation thing'. IT IS HOT AND DESERVEDLY-BELATEDLY SO."
Tom Peters, management guru and author of The Circle of Innovation, In Search of Excellence, and the Reinventing Work series
"Bill Dresselhaus has amassed an impressive and useful collection of insights into the process of innovation."
David Kelley, Founder and CEO, IDEO
"The title says it all: Bill Dresselhaus knows how to get tangible returns on your investment in innovation, and that creating a business environment fostering creativity is good for your bottom line. Use ROI like a cookbook, implementing new 'recipes' for innovation within your organization. You’ll be pleased with the returns on your investment!"
John Harker, President and CEO, InFocus Corporation
"ROI is a practical guide to product development, effectively breaking down the entire process into its basic parts. At Art Center, it is our goal to educate our students to become creative leaders in the real world. This publication would be an invaluable aid to anyone interested in familiarizing themselves with the necessary steps that lead to product innovation."
Richard Koshalek, President, Art Center College of Design
"Finally—a book filled with valuable product innovation tools that's also fun to read. I found Dresselhaus' masterpiece hard to put down, and I'm sure I will be picking it up again often. If you need to integrate form with function, this is the book for you."
Preston Smith CMC, Principal, New Product Dynamics, and co-author of Developing Products in Half the Time
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